There exist differences between the emails that one should unsubscribe from because they no longer serve any purpose and those that one should never unsubscribe. In this article, Michael Brown, the Semalt Customer Success Manager, discusses the difference between the two categories basing the arguments from one scenario that happened to one of the online users.
The client claimed to have received several unwanted emails concerning diet pills and pet supplies. It was quite tedious and annoying to delete over 100 emails every single time they checked their email. Sorting through emails and picking out one after another to delete is difficult as they did not know how safe it was to open any.
Online users may find this confusing, but even so, one should differentiate between which email needs unsubscribing and those that do not. Making the mistake of unsubscribing from important emails can have devastating results for the individual. Following is an explanation why, and the rules that apply.
Do Not Unsubscribe from Spam
The most appropriate name for this bulk of unwanted emails is spam. Spam emails do not have a specific email address they target. Instead, the hackers send them out to random addresses meaning that there is no apparent subscription.
Since there is no subscription one remembers signing up for, one should not worry about unsubscribing from anything. If one attempts to click on the unsubscribe button, there is a high chance that it will exacerbate the situation. Wondering why there is an unsubscribe button whereas there was no subscription made? The answer is simple, hackers are very delusive.
As noted earlier, spam emails end up in random email addresses. Therefore, the moment the recipient clicks on the unsubscribe button, the hacker receives a notification indicating that the random email is indeed active. The instant they find out that the email is live, they will increase their efforts in sending more spam. Once users click on the unsubscribe button, they end up receiving more spam than ever before, which is why they should avoid it at all cost.
Alternatively, there is an option to flag the email as spam which is what people should do instead with such emails. Nevertheless...
Do Unsubscribe from Things Knowingly Signed Up For
When one is ready to stop receiving emails from a legal mailing system, experts say that it is safe to use the link provided to unsubscribe. One should never flag it as spam as it may cause other people subscribed to it to stop receiving such alerts.
Rules to Follow
The rules to determine which email one should or should not unsubscribe from are very straightforward.
- If one subscribed to something like a newsletter, then opt for yes to receive more information. If there has been a business relationship in the past, then there is a high likelihood that it is legitimate mail and clicking on the unsubscribe link will cause no harm.
- If one is not conversant with the sender or whatever they promote, clicking on the link may bring about more problems.